top of page

241201 MM White.png

241210 Background.png

Resources

Download these handy guides providing insights, best practices, and lessons learned on marketing strategy, positioning, product-market fit, problem-solution fit, storytelling, and leadership.

What do you believe about marketing? The image shows two hands, one with a blue pill, the other with a red pill inviting you to make a choice.

What Do You Believe About Marketing?

Take the red pill and see what real MARKETing can do.

ChatGPT for CEOs: Email Communication

ChatGPT for CEOs: Email Communication

Step-by-step guide to enhance email communications.

Craft Your Ideal Customer Profile

Step-by-step guide for crafting an ideal customer profile.

Know Your Ideal Customers

Analyze three key elements of your ideal customers.

B2B Customer Acquisition Tips

Customer Acquisition

Tips for enhancing customer acquisition.

A CEO's Guide to Product Positioning

Product Positioning

How to effectively position your products or services.

40% to 60% of a B2B pipeline is lost to 'no decision'

Combat the fear of messing up (FOMU) with the JOLT method.

Why a single business narrative doesn't work

Business Narratives

Crafting the right story for the right audience is crucial.

Are you trapped in a perpetual cycle of marketing efforts that just aren't working?

Marketing Not Working?

Uncover the root cause of your marketing challenges.

How much should you spend on marketing as a B2B tech company?

Marketing Budget

How much should you spend on marketing?

Measuring Product-Market Fit

Product-Market Fit

How do you measure Product-Market Fit?

Pitfalls to avoid when seeking Problem-Solution Fit

Problem-Solution Fit

Avoid these common pitfalls with Problem-Solution fit.

Laptop showing results page from the Marketing Foundation Scorecard

Assess the Strength of Your Marketing Foundation

Answer 22 questions and you'll receive a personalized report

Designed for B2B organizations at any stage—from startups to mature enterprises—the Marketing Foundation Scorecard pinpoints your marketing blind spots and delivers immediate, actionable insights.

MARKETing Matters Newsletter

Sign up to receive a monthly newsletter on B2B marketing topics to help you compete effectively and win.

Subscribe on LinkedIn

bottom of page