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Marketing Power Hour
Unlock Your Marketing's True Potential
Are you stuck in a marketing rut? Seeking a fresh perspective? Book a Power Hour session and receive expert advice to overcome your biggest marketing challenges today.
Overcome Your Marketing Challenges
Are your prospects confused about what you offer or how you differ from your competitors? Maybe your sales pipeline has dried up, or you're facing lengthy sales cycles and high customer churn.
These are some of the signs that indicate it's time to rethink your marketing.
If you're looking for an objective viewpoint backed with marketing expertise and experience, or if you want a second opinion to ensure you're on the right path, I'm here to help you untangle your marketing challenges.
Diagnosis
Identify the root causes of your marketing challenges.
Fresh Perspective
Break free from internal biases and gain an objective, fresh viewpoint.
Clarity
Gain insight and a clear path forward with expert advice.
Revitalize Your Marketing In Just One Hour
Here's how it works:
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Book your one-on-one session and answer a few preliminary questions to help me prepare.
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Engage in a one-hour video call via Google Meet to dive deep into your challenge.
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Benefit from over 20 years of B2B marketing experience, where I offer honest, straightforward advice and best practices.
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Receive a meeting recording with a summary, transcript, and action items.
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All for $249 CAD, prepaid at the time of booking.
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What is a fractional CMO?A fractional Chief Marketing Officer (CMO) is a seasoned marketing leader who becomes part of your leadership team on a part-time or temporary basis. They guide strategic initiatives and oversee tactical execution to ensure your marketing efforts drive results.
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How is a fractional CMO different from a consultant?A fractional CMO becomes part of your leadership team on a part-time or temporary basis and is responsible for guiding your strategic marketing initiatives and overseeing tactical execution. The scope and duration for a consultant is project-based, typically in a specialized area. Here’s a blog post that explains more.
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Who are your fractional CMO services for?B2B businesses of all sizes can benefit from fractional CMO services. Small to mid-sized companies may not yet be ready to hire a full-time marketing leader but require strategic leadership to scale and compete effectively. A larger company may have a temporary marketing leadership gap or need expertise for a specific initiative. Let's chat if you’re unsure if fractional CMO services suit your situation.
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How do you handle the execution of marketing strategies as a Fractional CMO?As a Fractional CMO, I guide the execution of marketing strategies through your internal team or by leveraging external resources like agencies or freelancers. I provide oversight and direction to ensure effective implementation. Additionally, I have a network of trusted external resources for specialized needs such as digital marketing, copywriting, SEO optimization, and tech stack recommendations, ensuring your marketing initiatives are executed efficiently and effectively. This flexible approach ensures you have the right expertise for every aspect of your marketing strategy.
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How long is a typical engagement?Your business needs entirely drive it. I typically recommend a baseline commitment of three to six months. This allows us to assess, strategize, and implement impactful marketing solutions. Engagements can extend until you’re ready for a full-time hire. Ultimately, it's about a timeframe that best suits your situation.
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What amount of time can we expect you to dedicate each week?It’s all about what you need! Depending on your business objectives and urgency, it can range anywhere from one to three days per week. More hours are typically required at the beginning of the engagement to dive into your business, customers, competitors, and challenges. We'll hammer out the specifics at the start, aligning them with your goals.
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