IMPACT Marketing Diagnostic

Pinpointing Gaps and Clarifying Direction for Growing B2B Companies

Is your marketing where it needs to be, or are hidden gaps holding back your growth?

The IMPACT Marketing Diagnostic™ offers a high-level evaluation for growth-focused B2B companies. Through a structured, 6-part assessment, I pinpoint key areas for improvement, clarify your marketing priorities, and guide your strategic next steps.

Discover actionable insights to strengthen your marketing foundation, align your team, and create a direct path to growth.

Why Choose the IMPACT Marketing Diagnostic?

The IMPACT Marketing Diagnostic™ is designed for growth-oriented B2B companies needing a clear, strategic evaluation of their marketing efforts. This high-level diagnostic assesses six critical areas to pinpoint gaps, clarify priorities, and guide your next strategic steps. The final deliverable is the IMPACT Diagnostic Report, a comprehensive document that includes:

Marketing Snapshot

A concise overview of your current marketing strengths and areas needing attention, revealing gaps that may be slowing your growth.

Key Recommendations

Targeted insights on where your marketing may be falling short, providing a foundation for future strategic focus.

Prioritized Next Steps

Clear, step-by-step guidance on where to focus for the greatest immediate impact.

What the IMPACT Marketing Diagnostic Covers

The IMPACT Marketing Diagnostic™ covers six essential components critical to a successful B2B marketing strategy. Each component is assessed to provide a high-level evaluation of strengths and gaps.

Ideal Customers

Assess your target markets, segmentation, and buyer’s journey to ensure alignment with high-value customers.

Metrics

Review core KPIs like customer acquisition cost, lifetime value, and conversion rates to ensure data-driven decisions.

Positioning

Examine your unique value proposition and messaging to assess differentiation in the market.

Acquisition

Review lead generation and conversion processes, pinpointing areas needing attention.

Collaboration

Assess alignment between sales and marketing, looking for gaps in communication and cohesive strategies.

Technology

Conduct a high-level review of your tech stack, including CRM, CMS, automation, AI, and analytics, to ensure scalability.

4-Step Process for the IMPACT Marketing Diagnostic

The IMPACT Marketing Diagnostic™ follows a streamlined, 4-step process designed to deliver clear, actionable insights within 1-2 weeks.

Pre-Meeting Questionnaiare

Gather Initial Insights

Begin with a brief questionnaire covering your target markets, goals, buyer’s journey, and key metrics.

Discovery
Call

Define Focus Areas

A 60-minute call to review your marketing efforts, clarify priorities, and set key focus areas.

Information Requests & SME Calls

Deepent Understanding

I’ll gather additional data and connect with your team’s subject matter experts for a full marketing landscape.

Report &
Review

Deliver Recommendations

Receive the IMPACT Diagnostic Report with findings and recommendations, followed by a review call to discuss results and next steps.

Ready to Uncover the True Potential of Your Marketing?

Let’s start with an exploratory call. I’ll walk you through the IMPACT Marketing Diagnostic™ process, answer your questions, and help you determine if this high-level evaluation is the right step to support your growth.

Schedule Exploratory Call

IMPACT Marketing Diagnostic™ is a trademark of McClurg Marketing

IMPACT Marketing Diagnostic

Pinpointing Gaps and Clarifying Direction for Growing B2B Companies

Why Choose the IMPACT Marketing Diagnostic?

Marketing Snapshot

A concise overview of your current marketing strengths and areas needing attention, revealing gaps that may be slowing your growth.

Key Recommendations

Targeted insights on where your marketing may be falling short, providing a foundation for future strategic focus.

Prioritized Next Steps

Clear, step-by-step guidance on where to focus for the greatest immediate impact.

What the IMPACT Marketing Diagnostic Covers

Ideal Customers

Assess your target markets, segmentation, and buyer’s journey to ensure alignment with high-value customers.

Metrics

Review core KPIs like customer acquisition cost, lifetime value, and conversion rates to ensure data-driven decisions.

Positioning

Examine your unique value proposition and messaging to assess differentiation in the market.

Acquisition

Review lead generation and conversion processes, pinpointing areas needing attention.

Collaboration

Assess alignment between sales and marketing, looking for gaps in communication and cohesive strategies.

Technology

Conduct a high-level review of your tech stack, including CRM, CMS, automation, AI, and analytics, to ensure scalability.

4-Step Process for the IMPACT Marketing Diagnostic

The IMPACT Marketing Diagnostic™ follows a streamlined, 4-step process designed to deliver clear, actionable insights within 1-2 weeks.

Pre-Meeting Questionnaiare

Gather Initial Insights

Begin with a brief questionnaire covering your target markets, goals, buyer’s journey, and key metrics.

Discovery
Call

Define Focus Areas

A 60-minute call to review your marketing efforts, clarify priorities, and set key focus areas.

Information Requests & SME Calls

Deepent Understanding

I’ll gather additional data and connect with your team’s subject matter experts for a full marketing landscape.

Report &
Review

Deliver Recommendations

Receive the IMPACT Diagnostic Report with findings and recommendations, followed by a review call to discuss results and next steps.

Ready to Uncover the True Potential of Your Marketing?

Services

Quick Links

Follow

IMPACT Marketing Diagnostic

Pinpointing Gaps and Clarifying Direction for Growing B2B Companies

Why Choose the IMPACT Marketing Diagnostic?

Marketing Snapshot

A concise overview of your current marketing strengths and areas needing attention, revealing gaps that may be slowing your growth.

Key Recommendations

Targeted insights on where your marketing may be falling short, providing a foundation for future strategic focus.

Prioritized Next Steps

Clear, step-by-step guidance on where to focus for the greatest immediate impact.

What the IMPACT Marketing Diagnostic Covers

Ideal Customers

Assess your target markets, segmentation, and buyer’s journey to ensure alignment with high-value customers.

Metrics

Review core KPIs like customer acquisition cost, lifetime value, and conversion rates to ensure data-driven decisions.

Positioning

Examine your unique value proposition and messaging to assess differentiation in the market.

Acquisition

Review lead generation and conversion processes, pinpointing areas needing attention.

Collaboration

Assess alignment between sales and marketing, looking for gaps in communication and cohesive strategies.

Technology

Conduct a high-level review of your tech stack, including CRM, CMS, automation, AI, and analytics, to ensure scalability.

4-Step Process for the IMPACT Marketing Diagnostic

The IMPACT Marketing Diagnostic™ follows a streamlined, 4-step process designed to deliver clear, actionable insights within 1-2 weeks.

Pre-Meeting Questionnaiare

Gather Initial Insights

Begin with a brief questionnaire covering your target markets, goals, buyer’s journey, and key metrics.

Discovery Call

Define Focus Areas

A 60-minute call to review your marketing efforts, clarify priorities, and set key focus areas.

Information Requests & SME Calls

Deepent Understanding

I’ll gather additional data and connect with your team’s subject matter experts for a full marketing landscape.

Report & Review

Deliver Recommendations

Receive the IMPACT Diagnostic Report with findings and recommendations, followed by a review call to discuss results and next steps.

Ready to Uncover the True Potential of Your Marketing?

Services

Quick Links

Follow

Discovery
Call

Report &
Review