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Fractional CMO Services

Need some marketing experience at the table? Someone who has been there, done that (and got multiple t-shirts) to guide your team? 
 
I provide strategic advice and tactical oversight to help you grow your B2B business.

Fill your marketing leadership void without the overhead of a full-time hire

Optimize your marketing efforts to help your business grow more efficiently by leveraging the expertise and experience of a seasoned marketing professional in a flexible engagement tailored to your needs. 

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Cost-effective Insight
Engage an experienced B2B marketing expert who will understand, refine, and manage your marketing initiatives, spending, and resources without a full-time commitment.
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Fresh Perspective
Gain objective advice on your marketing strategy and execution. Uncover areas for improvement, potential growth opportunities, and pitfalls to avoid when scaling.  
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Transfer Knowledge
Learn how to do marketing right and develop your internal team’s potential. Gain a more capable, agile, and responsive marketing team aligned with your company’s growth and success. 

“Tactics without strategy is the noise before defeat."

Attributed to Sun Tzu

4-Step Process for the Fractional CMO Engagement

The Fractional CMO service follows a comprehensive, 4-step process designed to provide strategic leadership and hands-on support as you scale. This process begins with a detailed Discovery & Analysis phase, where I delve deeply into your marketing foundations to create a strong strategic base.

Discovery & Analysis
 
In-depth Assessment
This phase involves a thorough evaluation of your marketing foundations, including target markets, customer journeys, competitive landscape, and value propositions. The insights gathered here set the strategic groundwork needed to drive your growth effectively.
Strategy & Plan
 
Develop Strategic Roadmap
Based on the Discovery phase insights, I’ll develop a customized marketing strategy and roadmap. This step involves defining key goals, identifying target channels, outlining tactics, and setting measurable objectives to align with your business’s growth trajectory.
Execution & Optimization
Drive Results
With the strategy in place, I’ll work closely with your team or external partners to implement it. This phase includes hands-on guidance, team support, and iterative optimization based on data and results, ensuring tangible growth outcomes.
Transition
 
Seamless Handoff
As your business scales, I’ll help you identify and onboard a full-time marketing role, ensuring a smooth transition and continuity in your strategy. This phase also offers the option for ongoing advisory support to provide continued guidance.

Helping your business succeed when struggling with stalled growth, launching new products or services, or entering new markets

Here are some ways I help build your marketing strategies, tactics, tools, processes, and team, enhance the customer experience, and measure performance.

Marketing Strategy and Planning

Crafting bespoke strategies and a marketing plan covering everything from market entry and product launch to demand generation and customer expansion.

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Leadership

 

Providing direction while mentoring and coaching to create a competent and confident in-house team focused on delivering results.​

Processes and Technology

Constructing and refining your marketing processes and marketing technology stack to support your growth stage.

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Customer Acquisition and Retention

Mapping the customer journey, identifying touchpoints, and ensuring relevant marketing materials and activities support awareness, engagement, conversion, and retention.

Team Building and Outsourcing
 

Assisting with sourcing and selecting talent and supplementing your in-house team with reliable agencies or freelancers.

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KPIs and Analytics 

Setting and tracking key performance indicators (KPIs) that matter and implementing analytics tools to make data-driven decisions. 

Positioning and Brand
 

Refining your positioning, sales and investor narratives, brand messaging, voice, and identity, ensuring they effectively resonate with your target audiences.

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Execution Guidance and Optimization

Overseeing the creation, deployment, and optimization of campaigns, tactics, and initiatives through a test-learn-iterate process.

Budget Management

Evaluating and managing your marketing budget, ensuring you're getting the most impact from your marketing investment.

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  • What is a fractional CMO?
    A fractional Chief Marketing Officer (CMO) is a seasoned marketing leader who becomes part of your leadership team on a part-time or temporary basis. They guide strategic initiatives and oversee tactical execution to ensure your marketing efforts drive results.
  • How is a fractional CMO different from a consultant?
    A fractional CMO becomes part of your leadership team on a part-time or temporary basis and is responsible for guiding your strategic marketing initiatives and overseeing tactical execution. The scope and duration for a consultant is project-based, typically in a specialized area. Here’s a blog post that explains more.
  • Who are your fractional CMO services for?
    B2B businesses of all sizes can benefit from fractional CMO services. Small to mid-sized companies may not yet be ready to hire a full-time marketing leader but require strategic leadership to scale and compete effectively. A larger company may have a temporary marketing leadership gap or need expertise for a specific initiative. Let's chat if you’re unsure if fractional CMO services suit your situation.
  • How do you handle the execution of marketing strategies as a Fractional CMO?
    As a Fractional CMO, I guide the execution of marketing strategies through your internal team or by leveraging external resources like agencies or freelancers. I provide oversight and direction to ensure effective implementation. Additionally, I have a network of trusted external resources for specialized needs such as digital marketing, copywriting, SEO optimization, and tech stack recommendations, ensuring your marketing initiatives are executed efficiently and effectively. This flexible approach ensures you have the right expertise for every aspect of your marketing strategy.
  • How long is a typical engagement?
    Your business needs entirely drive it. I typically recommend a baseline commitment of three to six months. This allows us to assess, strategize, and implement impactful marketing solutions. Engagements can extend until you’re ready for a full-time hire. Ultimately, it's about a timeframe that best suits your situation.
  • What amount of time can we expect you to dedicate each week?
    It’s all about what you need! Depending on your business objectives and urgency, it can range anywhere from one to three days per week. More hours are typically required at the beginning of the engagement to dive into your business, customers, competitors, and challenges. We'll hammer out the specifics at the start, aligning them with your goals.

Reclaim Your Time

Be confident that your marketing efforts are driving results. 

 

With an accomplished marketing leader focused on helping you grow the business, you can direct your energy to other vital areas that need your attention. 

 

Let's chat to see if it makes sense to work together.

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